SEO Newsletter

Don’t fall behind! Let our bi-monthly SEOToolSet® newsletter keep you up-to-date and ahead of the pack on the all the latest search engine news, techniques, changes and industry rumours. Every issue is guaranteed to be chock full of valuable information, hints, tips, advice and SEO secrets that will satiate all user experience levels. Contributions are provided by only the most trained SEO professionals. To find out more about these fine authors, including the authors of the Search Engine Optimization For Dummies All-in-One Desk Reference (available for order now on Amazon.com, Barnes&Noble.com and Borders.com), please visit the Bruce Clay Authors page.

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Volume 74 - December 16, 2009

• FEATURE: 2009: The Year in Review
• BACK TO BASICS: Web Design For Usability and SEO
• December 16, 2009 SEM Industry News

The SEOToolSet® newsletter is sent out on the 15th (or as close to it as possible) day of each month. Users can also access archived issues below.

SEOToolSet® Newsletter Archives

2009

Volume 73 - November 17, 2009

• FEATURE: Focusing SEO Efforts with Server Log Data
• BACK TO BASICS: Siloing - How to Theme a Web Site for Clear Subject Relevance
• November 17, 2009 SEM Industry News

Volume 72 - October 16, 2009

• FEATURE: SEO and the Conversion Funnel
• BACK TO BASICS: Writing Great Web Site Content
  (for Users and Spiders)
• October 16, 2009 SEM Industry News

Volume 71 - September 15, 2009

• FEATURE: SEO Success Means Letting Go of PPC Expectations
• BACK TO BASICS: Keyword Research for a Firm SEO Foundation
• September 15, 2009 SEM Industry News

Volume 70 - August 15, 2009

• FEATURE: What You Need to Know From SES San Jose
• BACK TO BASICS: Holiday PPC Campaign Planning
• August 15, 2009 SEM Industry News

Volume 69 - July 15, 2009

• FEATURE: SEO Recommendations for Nofollow Implementation
• BACK TO BASICS: An SEO's Guide to Using the Canonical Element
• July 15, 2009 SEM Industry News

Volume 68 - June 15, 2009

• FEATURE: Matt Cutts on Nofollow and the Siloing Solution
• BACK TO BASICS: Seven Free Search Marketing Tips for Nonprofits
• June 15, 2009 SEM Industry News

Volume 67 - May 15, 2009

• FEATURE: How to Write a Strong Call to Action
• BACK TO BASICS: XML Sitemaps Defined: Part 2
• May 15, 2009 SEM Industry News

Volume 66 - April 15, 2009

• FEATURE: Branding, SEO & The Vince Update
• BACK TO BASICS: XML Sitemaps Defined: Part 1
• April 15, 2009 SEM Industry News

Volume 65 - March 16, 2009

• FEATURE: 10 Engaging Ways to Incorporate Engagement Objects™
• BACK TO BASICS: Press Release Basics for SEO Success
• March 16, 2009 SEM Industry News

Volume 64 - February 17, 2009

• FEATURE: Dear C-Suite, Wondering About the Value of SEO?
• BACK TO BASICS: Web Spam Tactics for Search Marketers to Avoid
• February 17, 2009 SEM Industry News

Volume 63 - January 15, 2009

• FEATURE: 2009: The Year in Preview
• BACK TO BASICS: Evaluating Inbound Link Relevancy
• January 15, 2009 SEM Industry News

2008

Volume 62 - December 15, 2008

• FEATURE: Online Marketing Manager's Guide to Moving Your Site's Content
• BACK TO BASICS: Travel Guide for International SEO
• December 15, 2008 SEM Industry News

Volume 61 - November 17, 2008

• FEATURE: PubCon 2008 Breakdown and Wrap Up
• BACK TO BASICS: Programming for SEOs: How to Easily Write Custom Data Extraction Scripts
• November 17, 2008 SEM Industry News

Volume 60 - October 15, 2008

• FEATURE: Big Watah: Case Study in Brand Management and Viral Marketing
• BACK TO BASICS: The Case for White Hat SEO
• October 15, 2008 SEM Industry News

Volume 59 - September 15, 2008

• FEATURE: The 7 Deadly Sins of Social Media
• BACK TO BASICS: What You Can Learn by Looking at Your Competitors' Source Code
• September 15, 2008 SEM Industry News

August 15, 2008 edition:

• FEATURE: The Introvert's Guide to Conference Networking
• BACK TO BASICS: The Big Three Webmaster Tools Roundup
• August 15, 2008 SEM Industry News

July 15, 2008

• FEATURE: SEO Contest Winner: The Elisha Foundation - 90 Day Update
• BACK TO BASICS: Landing Space in Local Search
• July 15, 2008 SEM Industry News

June 30, 2008

• FEATURE: Site Review: JoesJeans.com
• BACK TO BASICS: Methods and Implementation of Redirects
• June 30, 2008 SEM Industry News

June 13, 2008

• FEATURE: What You Need To Know From SMX Advanced
• BACK TO BASICS: What is a CMS and Do You Need One?
• June 13, 2008 SEM Industry News

May 30, 2008

• FEATURE: Choosing the Right Management Style for Corporate Clients
• BACK TO BASICS: Dealing With Client Buy-In
• May 30, 2008 SEM Industry News

May 15, 2008:

• FEATURE: Chaos Theory in Search Engine Optimisation
• BACK TO BASICS: Avoiding Navigation Pitfalls
• May 15, 2008 SEM Industry News

April 30, 2008 edition:

• POINT: Smaller Size Means Bigger Rewards
• COUNTERPOINT: The Value of Going Big
• April 30, 2008 SEM Industry News

April 15, 2008 edition:

• FEATURE: Improving Search Marketing Efforts with Analytics
• BACK TO BASICS: Successful Site Architecture and Design: Part 2
• April 15, 2008 SEM Industry News

In the March 31, 2008 edition:

• FEATURE: Expectation Management: A Two-Headed Coin
• BACK TO BASICS: Successful Site Architecture and Design: Part 1
• March 31, 2008 SEM Industry News

March 15, 2008 edition:

• FEATURE: Search Marketers Need Web Analytics
• BACK TO BASICS: Search Engine Optimisation Training Opportunities
• March 15, 2008 SEM Industry News

March 1, 2008 edition:

• FEATURE: The Essence of SMX West 2008
• March 1, 2008 SEM Industry News

February 15, 2008 edition:

• FEATURE: Give, Get, Go: SEO Charity Contest Winners Announced
• BACK TO BASICS: Building an XML Sitemap
• February 15, 2008 SEM Industry News

January 31, 2008 edition:

• FEATURE: Affiliate Marketing: Increasing Money and Traffic
• BACK TO BASICS: Building a Web Site Theme with Silos, Part Six: Site Maps
• January 31, 2008 SEM Industry News

January 15, 2008 edition:

• FEATURE: 2008: The Year in Preview
• BACK TO BASICS: Site Relevancy and Keyword Usage
• January 15, 2008 SEM Industry News

2007

December 15, 2007 edition:

• FEATURE: The Top Six Takeaways from PubCon 2007
• BACK TO BASICS: The Importance of "The Long Tail" in SEO
• December 15, 2007 SEM Industry News

November 30, 2007 edition:

• FEATURE: Mastering PPC Management
• BACK TO BASICS: Title Tags Deconstructed
• November 30, 2007 SEM Industry News

November 15, 2007 edition:

• FEATURE: Balancing Usability and Search Engine Optimisation
• BACK TO BASICS: The Importance of Keyword-Rich, Relevant Content
• November 15, 2007 SEM Industry News

October 31, 2007 edition:

• FEATURE: Internet Marketing using Microsites
• BACK TO BASICS: Boosting Conversions with SEO and Email
• October 31, 2007 SEM Industry News

October 15, 2007 edition:

• FEATURE: SEO Contest Winner: OER Commons - 90 Day Update
• BACK TO BASICS: Building a Web Site Theme with Silos, Part Five: Keyword Rich Content
• October 15, 2007 SEM Industry News

September 30, 2007 edition:

• FEATURE: Giving Mobile Marketing a Try
• BACK TO BASICS: What is Web Analytics?
• September 30, 2007 SEM Industry News

August 31, 2007 edition:

• FEATURE: Four Takeaways From SES San Jose
• BACK TO BASICS: Building a Web Site Theme with Silos, Part 4B: Link Structure
• August 31, 2007 SEM Industry News

August 15, 2007 edition:

• FEATURE: Making Sense of Web Site Metrics
• BACK TO BASICS: Building Inbound Links for Web Sites
• August 15, 2007 SEM Industry News

July 31, 2007 edition:

• FEATURE FOCUS: Part Four A: Link Structure
• BACK TO BASICS: Merging Podcasting and Search Engine Optimisation
• July 31, 2007 SEM Industry News

July 17, 2007 edition:

• FEATURE FOCUS: Search Engine Optimisation-friendly Design in a Web 2.0 World
• BACK TO BASICS: The Impact of Social Media on Search Rankings
• July 17, 2007 SEM Industry News

June 30, 2007 edition:

• FEATURE FOCUS: Building a Web Site Theme with Silos, Part 3: Folder/Directory Structure
• BACK TO BASICS: The Fundamentals of Search Engine Optimisation
• June 30, 2007 SEM Industry News

June 15, 2007 edition:

• FEATURE FOCUS: What You Need To Know From Search Marketing Expo Advanced
• BACK TO BASICS: Yes, Virginia, Search Engine Optimisation Is Worth the Investment
• June 15, 2007 SEM Industry News

In the May 31, 2007 edition:

• FEATURE FOCUS: Mike Grehan, Veteran Search Engine Marketing Professional Joins Bruce Clay, Inc.
• BACK TO BASICS: Optimising Content for Universal Search
• May 31, 2007 SEM Industry News

May 15, 2007 edition:

• FEATURE FOCUS: Bruce Clay Announces SEO Charity Contest Winners
• BACK TO BASICS: Ajax in a Nutshell
• May 15, 2007 SEM Industry News

April 30, 2007 edition:

• FEATURE FOCUS: Building a Web Site Theme with Silos, Part 2
• BACK TO BASICS: Competitive SEO Evaluations: Individual Keyword Phrase Analysis
• April 30, 2007 SEM Industry News

March 31, 2007 edition:

• FEATURE FOCUS: Building a Web Site Theme with Silos
• BACK TO BASICS: Custom 404 Pages Aid Search Engine Optimisation
• March 31, 2007 SEM Industry News

March 15, 2007 edition:

• FEATURE FOCUS: Estimating the Real Click Fraud Rate
• BACK TO BASICS: Don't Risk Your Rankings With Unethical SEO
• March 15, 2007 SEM Industry News

February 28, 2007 edition:

• FEATURE FOCUS: Driving Web Site Traffic With Collarity
• BACK TO BASICS: The Beginner's Guide to Social Media Optimisation
• February 28, 2007 SEM Industry News

February 15, 2007 edition:

• FEATURE FOCUS: The Impact of Personalisation on SEO
• BACK TO BASICS: SEO with Google Webmaster Central
• February 15, 2007 SEM Industry News

January 31, 2007 edition:

• INTERNATIONAL FOCUS: The Search Engine Marketing Advantage
• BACK TO BASICS: Understanding Yahoo's Paid Inclusion Programmes
• January 31, 2007 SEM Industry News

January 15, 2007 edition:

• FEATURE: Predicting 2007: The Year in Preview
• BACK TO BASICS: The Expanding Role of Search in Internet Marketing
• January 15, 2007 SEM Industry News

2006

December 2006 edition:

• FEATURE: Search 2006: The Year in Review
• BACK TO BASICS: Writing for Search Engines
• December 2006 SEM Industry News

November 2006 edition:

• FEATURE: When Web Analytics and Email Marketing Collide
• BACK TO BASICS: The Search Engine Family Tree
• November 2006 SEM Industry News

October 2006

• FEATURE: Site Design for the Vision Impaired
• BACK TO BASICS: Five Steps to Effective SEO Keyword Research
• October 2006 SEM Industry News

September 2006

• FEATURE: SEO Goes to School - Emerging Importance of Training
• BACK TO BASICS: Siloing Revisited
• September 2006 SEM Industry News

August 2006

• FEATURE: Web Personas: Creating Jane
• BACK TO BASICS: SEO Competitive Research, Part 8
• August 2006 SEM Industry News

July 2006

• FEATURE: Designing a Search Engine Friendly Web Site
• BACK TO BASICS: SEO Competitive Research, Part 7
• July 2006 SEM Industry News

June 2006

• FEATURE: Making Search More Relevant
• BACK TO BASICS: SEO Competitive Research, Part 6
• June 2006 SEM Industry News

May 2006

• FEATURE: Thirty Pieces of Silver
• BACK TO BASICS: SEO Competitive Research, Part 5: Data Analysis
• May 2006 SEM Industry News

April 2006

• FEATURE: Best Practises for Cross Linking
• BACK TO BASICS: SEO Competitive Research, Part 4
• April 2006 SEM Industry News

February/March

• FEATURE: Developing a Link Campaign, Part Two
• BACK TO BASICS: Will Pay-per-Call Invite Click Spam?
• Bonus: Sitemaps Improve Site Value
• Bonus: SEO Competitive Research, Part 3: Measurable Parameters

January

• FEATURE: Improve Business with Local Search
• BACK TO BASICS: SEO Competitive Research, Part 2

2005

December

• SES Wrap Up and the Year in Review
• BACK TO BASICS: SEO Competitive Research, Part 1

November

• FEATURE: Discovering Trusted Emailing
• BACK TO BASICS: Developing a Link Campaign, Part Two

October

• FEATURE: Google Library--Scanning Back the Index
• BACK TO BASICS: Developing a Link Campaign, Part One

September

• FEATURE: Being the Good Service Provider
• BACK TO BASICS: The Changing Landscape of SEO

August

• FEATURE: Being the Good Client
• BACK TO BASICS: Duplicate Content

July

• FEATURE: A Brave New World--Mapped for Your Convenience
• BACK TO BASICS: Your Friend, the Robots.txt File

June

• FEATURE: Search Engines Who Search
• BACK TO BASICS: When to Use Meta Tags

May

• FEATURE: Dynamic Sites and Mod Rewrites
• BACK TO BASICS: Theming Through Siloing

April

• FEATURE: Sorting Out Redirects
• BACK TO BASICS: Why Search Engine Optimisation

March

• FEATURE:SES Wrap Up: Focus On PPC
• BACK TO BASICS:SES Wrap Up: Vertical Search Track

January

• FEATURE: Search Engines Compete for your Desktop
• BACK TO BASICS: Keywords and Copywriting

2004

October

• FEATURE: Search Engines Get Personal
• BACK TO BASICS: Researching with Search Engine Operators